A PERFECT CHEMISTRY

You may have probably come across this clothing shop while window shopping at select SM Supermalls, or have read about it in blogs, or in Facebook or Twitter. For some, @CHEMISTRY doesn't strike recognition as much as its older sister brand SHAPES, but it has a promising potential (merchandise-wise) should the company that owns it would realize the power of strategic marketing and intensive promotion.

My partner @George Palmiano and I have long been friends with its beloved owners (two of the nicest bosses in the industry, we must say), and we are thankful that they always entrust their ad campaigns to us. Speaking of which, we are glad to present its imaging for Holiday 2013 - the second pictorial we've done so far for CHEMISTRY.

Although this is released for the holiday season, this new ad campaign is in fact all-season with all-year basic and casual styles immersed in various delectable prints - both for him and for her. Take your pick from checks, florals and even stripes, and do your own spin on pattern combos that come in, well as you say, perfect chemistry.

CHECK YOUR STYLE
We've seen checkered prints come on and off the style radar, but this season is the right moment to wear them. Add some grunge character to your outfit, and come out edgy and headstrong.

FLOWER POWER
Miniscule floral prints are cute style favorites for dainty girls, and even so, boys shouldn't be afraid to wear them.

IN LINE WITH STRIPES 
Add nautical appeal onto your casual wardrobe and make your choice in black & white - for his or hers.

CHEMISTRY is available at SM City North EDSA, SM Fairview, SM Manila,  SM San Lazaro, SM Calamba, SM Sta. Rosa, SM Batangas and Marquee Mall Pampanga. Check out www.chemistry-shop.com, Twitter: chemistryshop, Facebook: Chemistry Clothing.






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Photography: @Mau Aguasin (MA Studio)
Art Direction & Styling: @Mike de Guzman & @George Palmiano (MGP)
Assisted by: @Sheila Marie Danipog & @Joel Ven Malazo
Makeup: @Bobby Carlos
Hair: @Dimple Callada
Models: @Coraleen Wadell & @Tommy Esguerra (Elite Manila)