THE RETURN

People often say that you can run away from everything, but you will always come back to the one you truly love. Writing anything about fashion - more than blogging - is an expression that reveal the other creative side of me. After several months of hibernation and contemplation, I have decided to bid PINAS FASYON (my former blog) goodbye, and come up with a better-sounding blog title that aim not to be bigger... but just more truthful, more available to others, and more stylish.

Definitely, no self-centered selfies and exaggerated blind items here! THE CONCURRENT opens up a new fashion universe for me that I willingly share to everyone. Expect doses of trend alerts, fashion news, events - anything cool, relevant, updated and NOW.

And speaking of staging a come back, my first blog entry is just as fitting as the title. My styling team, MGP, is so happy to work again with shoes & bag brand @WADE for its Holiday 2013 pictorial. WADE is our original "baby", and it was through this local brand where my partner @George Palmiano & I officially started styling for ad campaigns. It has been years since our last shoot (with hot actor Coco Martin, as I remember), and it felt like coming back to our roots. Thank you very much to its beloved owners, Ms. Bogs Lee and Ms.Toby Tuazon, for trusting us again and for being loyal all these years - both of you were badly missed.

On a fashionable note, this new ad campaign looks classy, and is aimed to put the brand high on the style ladder with footwear that are both chic and modern. Get solestruck with metallic heels, studded flats and bags, peep-toe pumps and bejeweled shoes that are perfect party statements for ladies.

For men, tough-looking boots take part of the main course, as well as trendy camouflage-printed shoes, classic leather lace-ups and streamlined canvass sneakers.

Check out WADE stores at SM Mall of Asia, Trinoma, SM Megamall, SM North EDSA, SM City Clark, SM Manila, Robinsons Manila, Eastwood Mall, Unimart Greenhills, Lucky Chinatown Mall, Alabang Town Center, Market Market Mall, Marquee Mall and Cash & Carry Mall.



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Photography: @Jo Ann Bitagcol
Art Direction & Styling: @Mike de Guzman & @George Palmiano (@MGP)
Assisted by: @Sheila Marie Danipog & @Sim Horato
Makeup: @Bobby Carlos 
Assisted by: @Kierlo Velasco 
Hair: @Francine Quirino
Models: Renan & Lucy (Elite Manila)